Unleashing the Power of Your Personal Brand: Tips to Create Videos that Reflect Your True Self

In today’s world of social media, video content is more important than ever before. With so many brands vying for attention, it can be difficult to create a video that truly stands out. That’s why branded opinion videos have become increasingly popular. By combining your brand’s unique voice and perspective with current events or hot topics, you can create a video that not only entertains but also engages your audience in meaningful conversation. In this article, we’ll explore the key elements of a successful branded opinion video, from choosing the right topic to scripting and editing techniques.

Understanding your audience and their preferences

The first step in creating a branded opinion video is to understand your audience and their preferences. Who are you trying to reach, and what do they care about? What types of videos do they engage with the most? Take some time to research your target audience and get a sense of what topics they are interested in. Please don’t skip or spend too much time on this step. Make sure this supports your effort instead of getting stuck in this step.

Once you have a sense of your audience’s preferences, it’s important to consider how you can incorporate your brand’s voice and opinion into the video. What unique perspective can you offer on the chosen topic? How can you tie your brand’s characteristics, values, and messaging into the conversation? By focusing on your brand’s point of view, you can differentiate your video from others and make it more memorable.
Finally, it’s important to consider the tone and style of your video. Should it be serious or lighthearted? Should it be scripted or more spontaneous? By considering these factors, you can create a video that resonates with your audience and leaves a lasting impression.

Define your message

Once you’ve chosen a topic and considered your audience’s preferences, it’s time to define your message and opinion. What do you want to say about the topic, the point, and how can you tie it to your brand’s values and messaging? It’s important to be clear and concise in your messaging, as viewers are more likely to engage with a video that has a clear point of view. Maybe it’s not a great idea to get super clever/metaphorical with your messaging.

Pre-production: Planning your video

With your topic, audience, and messaging defined, it’s time to start planning your video. This includes everything from outlining your script to choosing a location and props. The more you plan ahead of time, the smoother the production process will be.
First, consider your script outline. What key points do you want to make, and how can you structure your video to keep viewers engaged? It’s important to keep your video concise and focused, as viewers have short attention spans. Remember today’s videos are 60-90 seconds.

Consider using visual aids, such as graphics or images, to reinforce your message and make your video more visually interesting.
Next, consider your location and props. Where will you film your video, and what will be in the background? Are there any props or accessories that can help reinforce your messaging or tie in with your brand? By considering these details ahead of time, you can create a more polished and professional-looking video.

Production: Shooting your video

Once you’ve planned your video, it’s time to start filming. This can be the most challenging part of the process, as there are many variables to consider. Here are some tips for making the filming process go smoothly:

  • Practice your script ahead of time. The more comfortable you are with the material, the more natural and authentic you will appear on camera.
  • Use proper lighting and sound equipment. Poor lighting and sound quality can distract from your message and make your video less engaging. This doesn’t mean it needs to be expensive.
  • Learn your Equipment. Play with it, and understand how it works. Day of shooting, you don’t want to deal with low batteries or equipment that won’t connect.
  • Consider different camera angles and shots. If this is possible for you, this can help keep your video visually interesting and engaging.
  • Don’t be afraid to do multiple takes. If you hated your take, do it again. But, doing too many gets you exhausted, frustrated, and usually unmotivated to do the next video.
    Remember, today, people are looking for real people, not perfect ones!

Post-production: Editing your video

Once you’ve finished filming, it’s time to start editing your video. This is where you can add branding elements and fine-tune your messaging to make it as effective as possible.

Here are some tips for editing your video:

  • Use professional editing software if possible. Any video editing software will help. I like Adobe Premier or Camtasia. Some are easier than others to use. This will give you more control over the final product and allow you to add graphics, visual effects, and music.
  • Cut out any unnecessary footage. Remember, viewers have short attention spans, so it’s important to keep your video concise and focused.
  • Add branding elements. Such as your logo or brand colors, to reinforce your message and make your video more memorable.
  • Consider adding captions or subtitles. This can help make your video more accessible to viewers who are hard of hearing, don’t watch with audio turned on, or who don’t speak your language.
Pro-Tip!

Video editing may not be your thing, so consider hiring someone to help you. You can also hire someone to create templates for you to use so it’s easier for you to drop in the contents that change, like the video and music. Canva allows you to create video templates if that is helpful to you.

Branding your video

One of the key benefits of branded opinion videos is that they allow you to reinforce your brand’s messaging and values.

Here are some tips for adding branding elements to your video:

  • Use your brand’s logo and colors consistently throughout each video.
  • Depending on the type of video you are recording. Consider adding a call-to-action at the end of the video, such as asking viewers to visit your website or follow you on social media, or if the intent of the video is to engage or sales.
  • Use language and messaging that is consistent with your brand’s voice and tone.
  • Consider using visual aids, such as graphics or images, that tie into your brand’s messaging or values.

Optimize for social media

One of the key benefits of branded opinion videos is that they allow you to reinforce your brand’s messaging and values.

Here are some tips for adding branding elements to your video:

  • Use your brand’s logo and colors consistently throughout each video.
  • Depending on the type of video you are recording. Consider adding a call-to-action at the end of the video, such as asking viewers to visit your website or follow you on social media, or if the intent of the video is to engage or sales.
  • Use language and messaging that is consistent with your brand’s voice and tone.
  • Consider using visual aids, such as graphics or images, that tie into your brand’s messaging or values.

Sharing and promoting

Now that your video is optimized for social media, it’s time to start sharing and promoting it.

Here are some tips for getting your video in front of as many people as possible:

  • Share your video on all of your social media platforms. Consider using different captions or messages for each platform to make your video more engaging.
  • Consider partnering with influencers or other brands to help promote your video.
  • Use paid social media advertising to boost the video and reach a larger audience.
  • Encourage your followers to share your video with their own networks.

Defining and measuring success

Finally, it’s important to measure the success of your branded opinion video.

Here are some metrics to consider:

  1. Views: How many people have watched your video?
  2. Engagement: How many people have liked, commented on, or shared your video?
  3. Reach: How many people has your video reached?
  4. Conversion: How many people have taken a desired action, such as visiting your website or following you on social media?

By tracking these metrics, you can get a sense of how effective your branded opinion video has been and make adjustments for future videos. Remember to record and review these metrics monthly, quarterly, and yearly to get a bigger picture of what is working.

Branded opinion videos can be a powerful tool for engaging your audience and reinforcing your brand’s messaging and values. By choosing the right topic, crafting a clear message, and incorporating branding elements, you can create a video that stands out on social media and encourages meaningful conversation.

With the tips and techniques outlined in this article, you can create a branded opinion video that shines a spotlight on your brand like never before. So, grab your camera and get ready to make some magic!

Reach out to me, and let’s talk. I’ve helped hundreds of businesses over the years to develop marketing strategies that showcase who they are while selling their products or services.

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Amy Nubson Rebrand You Coaching

Article By: Amy Nubson

amy@rebrandyoucoaching.com

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Finding my voice made me feel at home… made me feel calm.

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