How to Rebrand Yourself in 3 Simple Steps

When working in marketing, specifically helping other people share their stories, it becomes very easy to fade into the background…

It becomes a habit to hide behind others’ stories, even if it’s not on purpose.

That’s what happened to me, and after 15 years, A life-changing experience had me sitting there thinking, “What about my brand?” “What about my purpose?” 

And on that day, everything changed.

I stopped looking at myself through the little lens of “just a marketer” and started to see myself as the business owner I am today. Is this a change you want to make but need help knowing where to start?

Well, I’ll tell you: Branding!

All those years ago, I branded my company, and today I had to Rebrand myself and step out of the marketing manager spotlight and into my passion for Business and Brand Coaching. That’s why I created “Rebrand You.”

With this company, I took my own experience of rebranding and created an effective 3-step formula that helped me — and now supports many others — find the confidence they need to succeed in their businesses and life.

The 3C Formula

Luckily for you, I will share my formula in this article so you can use these same tactics and step into your power.


Creating a successful brand can be a tall order, especially if you need clarification on who you are and your goals. Achieving clarity of self is essential to create a brand that truly reflects who you are and expresses it to the world. 

To help you get started, ask yourself four key questions:

  • Who am I?
  • What do I want?
  • What is my purpose?
  • What do I stand for?

Answering these questions will provide valuable insight into yourself and aid you in creating a brand that aligns with you. 

PRO TIP: The key is to really be honest with yourself and not answer the questions based on what you know or think others will want to hear. This is your calling, your purpose, so take the time to really think about it.


The last thing you’ll need is the confidence to show up consistently and to do it because you believe in yourself.

Put your best foot forward and embrace the challenge and/or rewards each day brings. When we are confident it’s easier to react, smile, and listen to others. Are you wanting a life where you show up as your confident self?

PRO TIP: Start being ok with the idea of being uncomfortable. I’m not talking about shaking in your boot uncomfortable, but taking action, where you take a deep breath and remind yourself, “You Got This”. We grow and evolve by challenging ourselves. For me, nothing great has ever happened when I play it safe.


After you get the clarity you need, it’s time to develop the courage to step up and show up as yourself – consistently!

Taking action is usually the most challenging part for most people due to fear. 

Still, this step requires you to face your fears, doubts, and insecurities head-on while cultivating trust in yourself to move forward without wavering.

So you should keep showing up and let courage build itself from there!

PRO TIP: If you do find yourself playing small due to fear and uncertainty, do something small that you know you can achieve. Small wins are movements forward. Also, create a power statement when you feel unmotivated. Read my article here where I talk all about creating one.

Living the 3Cs with Intention = Success

Rebranding yourself can be challenging, but I hope my 3C Formula has given you the insight and tools to make it a reality.

I believe in your ability to rise above any challenges you might face in showcasing your identity, whether through words, images, or by creating unique experiences. These three elements can help set you apart from the crowd.

And don’t worry if you need extra support – I offer personal one-on-one calls to hone in on what makes you stand out!

Book a Discovery Call here: 

Amy Nubson Rebrand You Coaching

Article By: Amy Nubson

Sign up for your FREE program consultation with Coach Amy and learn more at Rebrand You Coaching.

Finding my voice made me feel at home… made me feel calm.

– Amy Nubson

Conquer: Female Entrepreneurs and Self Doubt

Female Entrepreneurs and Self-Doubt

Part 2 of the Inner Critic and Business Series: Female Entrepreneurs and Self Doubt
Inner Critic - How does yours manifest?

Women in Leadership Self-Doubt

Part I of the Inner Critic and Business Series
Embrace your Authentic Self

Embrace Your Authentic Self: The Power of Showing Up with Confidence

The Power of Authenticity with Colbie Caillat's 'Try.'
Unveiling my true Self

Unveiling My True Self

Music has the power to ignite change, and "This Is Me" did just that for me. Join me in celebrating the beauty of authenticity and the courage it takes to stand proudly in our uniqueness. Let's embrace our imperfections and shine bright!
© Copyright 2020 - Amy Nubson Coaching