Today we want to know who the companies are and what they value. No more hiding…your audience wants transparency…so why not give it to them.
One of the biggest challenges is making your marketing feel personal, and no, this doesn’t mean you have to have your face everywhere. Personalization is just important when you have a team.
Why?
1) This Builds the Know, Like, and Trust with your audience
This takes the most time, and when you start, it can feel like you are not getting any momentum and want to quit. But don’t. You will have to start all over again when you decide to try it again. Rember to design a plan you can create and implement. Otherwise, hire a team to help you. But getting potential clients to know, then like you, and finally, trust is important in the marketing cycle.
2) Retaining Customers
You’ve worked hard to find and get your clients. Now is your chance to keep them. Keep the amazing clients you’ve worked so hard to get. Don’t let yourself become a dinosaur between product/service sales just because you feel they will be loyal. You did a great service and a great job, but that’s not always enough.
… and It doesn’t work that way.
Instead, people will continue to see, talk and respond to your competitors and may choose them for their next purchase. Trust me, I’ve learned the hard way with this.
My marketing company sells website services, and once completed, it might be a year before they get a hosting bill or need changes. Do you know how many people they can talk to between that time if you are not creating and personalizing your marketing to even your current customers?
Don’t be a dinosaur and go extinct.
3) Stay Relevant
Your business will continue to grow, evolve and change. So why not reflect that in your marketing? No, I’m not talking about jumping on every new concept that shows up. If you do that, it feels like your feet never get to touch the ground, therefore losing your foundation, but do keep up with trends that make sense with what your goals are.
4) Builds Your Brand/Voice
It will get easier once you have identified your brand identity, messages, purpose values, and, as Mike Michalowicz advises, immutable laws.
All of this should be a part of your marketing strategy. Developing a marketing strategy improves your reach, reputation, and production. And it will become easier and simpler once you accept it’s a part of business and develop a habit of focusing on it.
5) Share-ability/Referrals
How can people share your company with others when they don’t have anything to forward? I have clients all the time that want referrals but don’t support their clients in that effort. You’re a business owner, you know how little extra time you may have in a day. Make it easy for your clients to refer you.
AdAge reports that 44% of customers take their business elsewhere if they don’t get a personalized experience.
Believe that Personalizing Marketing Is Effective
Who has the advantage in marketing your brand? You do! You are the one who is the most passionate and committed to your brand and your services/products.
So personalize your brand, and create within the channels you enjoy creating in. If you love video and speak better than writing, then create short videos.
If you want additional support for marketing and quick social media video creation, you can check out our online course at yourvoicemasterclassonlineacademy.thinkific.com. It’s a small one-time fee, and you get access to all of Your Voice Masterclass webinars and worksheets.
If you want additional ideas or have more quotations, sign up for my FREE Q& A May webinar for Your Voice Masterclass https://lu.ma/YourVoice-marketing.
